all women occasionally need to escape from the everyday pressures of life. that is why owner courtenay jackson created the daisy chain. she named the shop after her grandmother daisy, the family's first merchant who owned a hat shop in chattanooga when courtenay’s father was a little boy. courtenay, a former assistant buyer for lord and taylor, and graphic artist, combined her passions, experience and sense of style to start an eclectic antique shop in nolensville in 1996. after 4 1/2 years in nolensville, she moved her shop to franklin. once in franklin, she added home décor, gifts, artist-designed jewelry, handbags and bath and body products. in 2004, the daisy chain moved to cool springs. courtenay strategically selected the east side of cool springs because she felt that would be an area of growth. in the fall of 2006, she added shoes and clothing to the mix and the daisy chain became the boutique that it is today.
the shop offers unique, affordable merchandise in an intimate, friendly environment. and, courtenay prides herself on being able to dress both mothers and their daughters. at the daisy chain customer service is paramount. “we know most customers by name and want them to feel like friends when they come in the shop. we truly love our customers. you are nothing without loyal customers, so we always try to make them feel like they come first. good service is hard to find in a big box world, and the type of customer who prefers boutique shopping is usually looking for both unique items, as well as special, hands-on service.”
courtenay has created a safe place for women, a little escape from the daily grind. the daisy chain is a happy, friendly place where women can connect, but you can browse in peace if you prefer. courtenay says, “i truly love what i do, and i am passionate about my shop. the daisy chain has gone through many manifestations over the past 12-plus years, and that is probably why it is still here. but regardless of how the shop has changed over the years, my mission has always been to create an oasis for women."